the ambitious home health staffer's

complete guide to branding & marketing your business

Give your home health staffing business a serious boost

The most comprehensive guide to branding and marketing your home health care business. 37 pages and 50,682 words of best-practices, insights, and resources- absolutely free.

What's included in the guide


Market Research

Resources to help size up your market.


Competitive Research

Tools to help find market gaps to exploit.


Brand Voice & Values

Information to help visionaries (that's you).


Affordable Logo Creation

Creative solutions to get it done right.


Finding Your Mantra

How to craft the heart of your messaging.


Building a Website Fast

Tools to modernize your presence, fast.


Selling With Email

Tricks for standing out in crowded inboxes.


Worthwhile Social Media

If you should, how you should, and when.


Outreach Techniques

Tips for sustaining key relationships.


Using Print, Modernly

Tools to make a superior first impression.

About the Author

Kyle Wilson

Kyle Wilson

Director of Engagement Pragma-IT

Kyle brings 10 years of brand management in healthcare IT, higher-ed, and vacation rentals to our team and this guide.

His contributions here include an ongoing consecutive 21-month revenue climb, successfully leading therapyBOSS into new markets, and the BOSS Business Booster program, where over 50 home care companies have leveraged Kyle's insights and unique start-up skillset to produce winning marketing materials to set better first impressions, develop stronger client relationships, and as a result, boost intake.

When Kyle isn't living and breathing all that, he enjoys taking in the sights and sounds of Chicago with his fiance, Peggy.

We just entered into a new contract agreement with a homecare agency. Thanks to the AWESOME materials that Kyle shared with me, we were able to move [the agency] forward with therapyBOSS!!!

[This] truly saved us thousands of dollars in new device purchases and countless hours of training in their crazy, cumbersome software.

- Regional Therapy Program Manager, Rehab Company

(847) 581-6400